Our Team We’re a highly engaged team of public health, public relations, marketing and behaviorial scientists who provide insightful marketing and communications solutions to healthcare clients.   Our insights result from our interactive research methodologies that involve candid conversations with your customers and key influencers in a highly dynamic forum.  This conversational methodology catalyzes our business-building, educational or public relations programs to meet your most pressing business challenges Dianne Zimmerman Dianne Zimmerman, Patient Advocacy Strategist Dianne is the president of the Radient Group and a caregiving expert on Johnson & Johnson s caregivers web site, Strength for Caring . With over 20 years in the pharmaceutical industry, her expertise includes alliance development, PR at Pfizer. She formerly served on the board of the New York chapter of the Alzheimer's Association. Dianne is a passionate patient advocate, a digital media and CRM expert, and co-host of Real Women on Health on-line health salon and radio show. Marie Lemerise, Consumer Insights Expert Marie conducts fieldwork and analysis. Intrigued by why people do what they do, Marie enjoys the hunt for ever-new insights and solutions. She has applied innovation to the practice of market research for 20 years. While an account planner at leading advertising agencies she gained an appreciation of an interdisciplinary approach to understanding consumer behavior. Marie is President of the Tapestry Group. Rob Petersen, On-line Community Builder Rob Petersen solves marketing problems with insights that change relationships between consumers and brands. Through listening to constituents and interpreting data and measurements, his business strategies have helped build major brands, sometimes from scratch. It has also led to his thought leadership in the emerging channel of social media and online communities. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership. Rob is Founding Partner, President, of BarnRaisers, a company that develops social media strategies and builds online brand communities. HOME OUR TEAM Kelley Connors Dianne Zimmerman Marie Lemerise Rob Petersen SAMPLE CASES   Kelley Connors, MPH, President and Host of Real Women on Health! Kelley a healthcare brand engagement specialist, and strategist with 20 years of marketing experience. She has led advertising and PR agency initiatives for medical device, pharmaceutical, biotechnology and advocacy organizations including Pfizer, Serono, Bausch & Lomb, Pharmacia and the Multiple Myeloma Research Foundation. Her expertise and skill sets transcend traditional communications functions, embracing social media and on-line community building. She is an expert in marketing health with women, healthcare and wellness.   ©2008 KC Healthcare Communications llc. All rights reserved.